Advertising constructs reality - Sandu Frunza

 

Advertising is a means of regaining authenticity. Storing an imaginary universe, which allows for the sacred to be manifest in the life of the postmodern man, advertising supports the human being in its self quest through reaching harmony with the surrounding things, with other people and with the world. Advertising is not a new form of religion, even though several of its aspects could be said to be displaying religious dimensions. We can, however, state generically that advertising ultimately lodges postmodern man? s religious creativity. In this way, advertising does not propose to challenge or oppose in any fashion the traditional religious patterns of interpreting and living within our world. Instead, it supplies a complementary authenticity, one matching man's status in a communication-based society.
Advertising offers an alternative view on the world, man and man? s own choice to act coherently upon this view.